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…that there’s a new black-owned sneaker line and it’s based, here, in Palm Beach County?

Yes, it’s true and it is powered by Jervonte “Tae” Edmonds, founder of Suits for Seniors, a young, hard-working non-profit that provides an eight-week, life-skills training program for high school seniors and, if they complete it successfully, gives each of them a new, crisply tailored suit. Founded in 2015, ‘Suits’ has become hugely popular–to the point that Mr. Edmonds now provides services for even younger students and has lots and lots of corporate sponsors and governmental support. Indeed, that may be why he wrote Adventures of the Rich and Famous, a book that teaches young children that they can be what they want to be, as long as they believe in themselves. The sneakers though? They’re meant to provide support for a college scholarship fund for his students but, when asked about the backstory, Mr. Edmonds was super clear. “I was once told before you leave this earth, you want to make sure you have shared all your gifts with the world,” he said. “First it was a children’s book now it’s a shoe dedicated to our ancestor’s tenacity and perseverance.” The sneakers are in three different styles in three different colors: bloodline (red), midnight (black) and cotton (white) and are available for pre-order here. The official launch of the new ‘brand’ will be later this month. To learn more about the sneakers, about ‘Suits’ and about Tae himself, click here. Or, just check back here on cocowire!